Search Engine Optimizing
Search Engine Optimizing is a continuous process that is constantly evolving. In order to effectively optimize a website, one must have knowledge of the most effective and up-to-date techniques. This is why smart website owners hire SEO professionals like Rankings SEO to meet their site’s search engine optimization needs.
However, just because you hire someone to do your SEO, it doesn’t mean there aren’t some things you can do yourself to improve your website’s ranking in organic search results.
Use Keywords in Key Places
Think of keywords as the words that a person would type into a search engine in order to find what they’re looking for. Since keywords drive search results, it is good practice to insert relevant keywords throughout the most important parts of your website, which include:
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Keep Track of Organic Rankings
Regardless of who is doing the SEO for your website, it is important for you to keep track of where your site ranks in organic search results. Keeping records will let you know whether your site is moving up or down the ranks before it starts to affect the traffic to your website.
If your website’s rankings are starting to slip, you don’t want to find out about it for the first time after your traffic has taken a serious hit. Likewise, if your website is rising in the rankings, you’ll know to keep doing what you’re doing even if traffic is not yet as high as you want it to be.
Google toolbar is an excellent tool that can help you understand your website’s rankings.
Keep Your Content Current
If you want new visitors to come and old ones to return, be sure to keep your content current. This process includes adding new content, updating old content to include new information and possibly removing old content that is no longer relevant.
One thing that search engines and website users have in common is that they both like new information. You may want to consider adding a blog to your website if you don’t already have one. Blogs are one of the easiest ways to ensure that your website receives new content on a regular basis. Enabling comments on your blog will allow your users to interact with you and each other. It may also help increase traffic as new users stop by to join in the discussion.
Create URLs That Are Easily Searchable
The most search-engine friendly URLs are the ones that contain keywords. Another benefit of using keywords in your URLs is that they are easier to remember and retype. Which would you rather type into the search bar?
Keep Flash to a Minimum
Though Flash can add interactive features to your website, one thing it does not add is SEO friendliness. Flash prevents you from linking to a single page which is something that is preferred by search engines. In cases where using Flash is unavoidable, include text links and navigation in your content. This may help make your website easier for search engines to read.