How SEO Works

Traffic is an absolute necessity if a website is to be both successful and profitable. You know this and that’s exactly why you’re here looking into Search Engine Optimization (SEO). SEO is a fulltime job that is best left to professionals, but that doesn’t mean that you can’t know how it works. In fact, you should know how it works so you can tell whether the person or company you hire is doing the best possible job for you and your website.

So, how does Search Engine Optimization work? Well, first let us tell you how it doesn’t work. It doesn’t work by choosing that one perfect word and then trying to make your site come up first in the searches for that one word.

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Here’s what we mean.

Let’s say your company sells breakfast cereals. Wouldn’t it be great if your site came up first every time someone typed in the word cereal? Of course it would, but here’s the problem. Most people aren’t going to type in the word cereal by itself. They’re going to search for the specific type of cereal they want such Corn Flakes, Cheerios, Cinnamon Toast Crunch, etc. You may, in fact, carry all three of those products, but if your website is only optimized for that one “perfect” word, you’re going to miss out on a lot of customers even though they are looking to buy exactly what you sell.

This is the very reason why you shouldn’t bet all your money on one word. The beauty of true Search Engine Optimization is that it allows you to receive traffic from potentially hundreds or even thousands of keywords. Some of these keywords will be obvious choices while others may be words you would never have thought of.

Now that you know how SEO works, the do-it-yourselfer in you may be urging you to try optimizing your site on your own. All you have to do is make a long list of keywords, right? Sure, it may take a while but once it’s done, it’s done.

Not so fast!

As we mentioned above, Search Engine Optimization is a fulltime job. This is partly due to the fact that search engines are not static. Their algorithms change frequently which means what gets you on the first page today may only get you to page five next week. As a business owner, it will be hard to find the time to re-optimize your website every time it starts to slip in the rankings.

Luckily, is here for you and all your website optimization needs. Our SEO software allows us to detect even the slightest changes in search engine algorithms and then we can optimize your website accordingly.

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But that’s not all. Whenever new content or new pages are added to your website, our software automatically optimizes the changes. It’s a fulltime job but we’re well-equipped to do it and do it right.

Now that we’re answered the question “how does Search Engine Optimization work”, you know that you need a professional like Computer Concierge. Call us at 727-697-0608 .

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