What is SEO?

Search engine optimization (SEO) is the process of making a website easy for search engines to read and index. This is done by removing roadblocks such as errors in coding, adding keywords and meta tags, cultivating backlinks and making sure the website adheres to the rules and regulations of the search engines.

Isn’t SEO like cheating?

Absolutely not. Proper SEO, as done by Rankings SEO, does not seek to manipulate search engine results through unethical black hat practices. Ethical SEO is about making sure a website is logically structured, free of coding errors and that the content loads quickly.

How long will it take for Rankings SEO to get my website on the first page?

Due to the fact that there are hundreds of variables that determine where a site ranks, the answer to this question will vary from client to client. Some websites achieve front page exposure within a couple of weeks while others take several months. Some websites may see a vast improvement in rankings and traffic but still never make it to the front page. We talk with our clients about their goals for their websites and then we come up with a plan of action that will help them meet their goal within their budget.

What is the difference between White Hat SEO and Black Hat SEO?

Black Hat SEO is attempting to manipulate search results with deceptive techniques or methods which violate the search engines’ terms of service. Even there are some webmasters out there who are able to benefit from Black Hat SEO and get away with it, it’s a risk not work taking. If your website is discovered to be using techniques that are not search engine approved, your website could be penalized or even banned from future search results.

White Hat SEO only uses techniques that have been approved by the search engines. These include improving content, making meta tags and keywords more relevant, correcting coding errors and good web design.

How does Rankings SEO drive visitors to my website?

We do this by improving your website so that is will rank higher in organic search results. We also do research to see which advertising campaigns would be most beneficial within your budget.

What is the difference between SEO and PPC (AdWords)?

The biggest (and most important) difference is money. The traffic your website receives from Pay-Per-Click ads must be paid for. However, traffic captured through SEO is free!

How does Rankings SEO select my keywords?

In order to select the best keywords, we first put ourselves in the mindset of a customer and ask, “If I were looking for this website, product or service, what would I type into the search engine?” We also gather keywords by looking at the subject matter of your website or what products or services you are selling. In addition to keywords, we focus on finding relevant key phrases since search engine users usually do not type in just one word.

Why do I have to have ongoing SEO rather than a one-time fix?

SEO is an ongoing process because search engines frequently change their algorithms and the criteria used to determine where a website should rank in the search results. Also, most website owners will at one time or another add, edit or remove content. This may require the website to be re-optimized to accommodate the changes.

Why does my website rank high when I search at home and lower when I search in different locations?

Google has started to use “personalized search” which means the search results will reflect the individual search habits of the user. Most likely, you search for things at home that you would not search for at work and vice versa. This could account for the difference in ranking, especially if several different people use the computer you use at work

Why does the ranking of my website frequently change?

In addition to changing algorithms, Google tests out websites in different positions to see which sites are the most popular with users. If your website is in the number one position and receives more clicks than a site that used to hold that position, then your site is more likely to keep that number-one ranking.

Why should I obtain SEO services before my site is built or redesigned?

The building stage is the best time to acquire the services of Rankings SEO. We can make sure your site is built to search engine standards. A designer may not take SEO into account when designing your website because, technically, it’s not their job. While designers do make your site functional, their main concern is building a website that is visually pleasing. There’s nothing worse than launching a beautiful (expensive) new website that is virtually invisible to search engines. This is why SEO needs to be considered in every step of the design process.

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